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Guangzhou Tongyuan held a brainstorming meeting to innovate e-commerce models and lead industry development

Release Date:2020-05-15
Source:Homologous

2020yearsMay15th,The conference room of Pazhou E-commerce Department of Guangzhou Tongyuan Plastic Products Co., Ltd., a leading enterprise in the heavy packaging industry, welcomed e-commerce experts such as Deng Zhuojian, Minister of E-commerce Department of Guangdong Foreign Trade School, Wu Leixiong, General Manager of One Good Horse, and Li Zhanhui, General Manager of Small Trade Mall.

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Zhan Xuesen, General Manager of Sales Department of Guangzhou Tongyuan Company, introduced the development of the enterprise to the guests at the meeting. Same Origin Company was established in2006registered capital103 million employees200Multiple people, annual production capacity2Ten thousand tons, we are a high-tech plastic product enterprise that integrates research and development, design, production, sales, and service. Our products are exported to Europe and America30Multiple countries and regions, among which the top ten companies in sales are all globally ranked50Famous companies such as ExxonMobil, Shell, Sinopec, SABIC, Total, etc. have been high-quality partners of international petrochemical giant ExxonMobil for many consecutive years. Same origin companies have always been"Environmental protection, energy conservation, technological innovation"As the core concept of the enterprise. He emphasized that innovation is the vitality of the continuous development of same origin companies.

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Mao Yi, Director of Guangzhou Tongyuan E-commerce Department, introduced the current development status of Tongyuan Company's e-commerce department. This year, Tongyuan established its own independent brand"Rui Wang"We will open a Tmall Ruiwang flagship store and a homologous Alibaba store to specialize in selling non tear drawstring garbage bags, fully promoting high-end non tear drawstring garbage bags exclusively for Europe and America to the domestic market. The Ruiwang brand achieved joyful results in the first quarter, with a month on month increase in domestic sales200%。Same origin e-commerce will move towards this year1200Striving to achieve a turnover target of 10000 yuan.

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Deng Zhuojian, the Minister of E-commerce Department of Guangdong Foreign Trade School, introduced the E-commerce Department of Guangdong Foreign Trade School and the cooperation between the department and enterprises, and proposed to build the E-commerce Department of the school"JD in Campus"The ideal blueprint and new models of school enterprise cooperation were shared. Wu Leixiong, General Manager of a Good Horse, and Li Zhanhui, General Manager of a Small Trade Mall, had in-depth discussions on the current development of the e-commerce industry. They talked about the new opportunities for e-commerce under the epidemic and had interesting creative discussions on how to use new media live streaming to promote products. Senior e-commerce expert Mai Tian gave a special lecture on the concept of brand stories and platform productization, elaborating on how to deeply explore the stories and connotations of homologous brands。

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Finally, Zhan Xuesen, the General Manager of the Sales Department of Guangzhou Tongyuan Company, made a concluding speech: Product innovation, conceptual design, creative planning, and brand promotion are the four key links closely integrated with e-commerce, which are indispensable and the trend driving the development of e-commerce. In the future, Tongyuan will pay more attention to brand upgrading, innovate products, and increase brand promotion efforts. Through the combination of traditional channels such as wholesale, agency, retail, supermarkets, and new e-commerce, foreign trade and domestic sales will be driven simultaneously. This school enterprise cooperation undoubtedly plays a significant role in mutual assistance and resource complementarity.